How is content profiling enabled in Sitecore?

Content profiling in Sitecore is enabled by assigning profile cards to content items and configuring profile keys. This process allows administrators to define user profiles based on behavior and characteristics, enhancing personalization capabilities within the Sitecore environment.

Profile cards serve as templates that outline the attributes and behaviors associated with a specific user group. By associating these profile cards with content items, Sitecore can tailor the content delivery to match the interests and preferences of different user segments. Configuring profile keys further refines the content profiling by connecting various attributes with specific user interactions, enabling a more personalized experience.

The other options focus on different aspects of Sitecore functionalities that do not directly relate to content profiling. The content creation workflow pertains to how users create and manage content, multi-language support is about offering content in various languages, and installing additional plugins generally extends the platform’s capabilities but does not pertain specifically to the profiling feature. Thus, the correct method for enabling content profiling is directly through the assignment of profile cards and configuration of profile keys.